METZLER : VATER wins lead for worldwide used-car programme

21 November 2016
METZLER : VATER wins lead for worldwide used-car programme

METZLER : VATER is taking on worldwide communication on behalf of the used-car programme of the BMW Group with immediate effect. As the lead agency, the Munich-based digital agency of METZLER : VATER will take care of international communication concerning the BMW Premium Selection.


Having secured the contract through a multi-staged pitch, METZLER : VATER will support the BMW Group over the coming three years in optimising and expanding its worldwide used-car programme. In addition to defining the communication strategy, the mandate includes designing and creating international campaigns, online as well as offline, with a particular focus on expanding digital communication.


“Through winning this mandate, we are further strengthening our cooperation with the BMW Group in the area of digital communication. A project as far-reaching as this one requires great confidence in our strategic and conceptual expertise, of which we have convinced the BMW Group over and over in the past”, says Pierre Hüttner, Managing Director at METZLER : VATER.


METZLER : VATER is already supporting the BMW Group in other strategically important communication projects: as lead agency in 360°-communication in the “BMW FESTIVAL – THE NEXT 100 YEARS”; as lead agency in the online presence of BMW World and that of BMW Museum; through “BMW Mountains” in digital activation / lead generation and as lead agency for BMW Asia.